Boosted production capacity leads to significant price drop, making F-150 Lightning electric trucks more accessible.
Detroit, MI – In a surprising move, Ford has announced a hefty price cut for its electric pickup, the F-150 Lightning, in the United States. Starting immediately, potential buyers can expect a reduction of up to $10,000 on some variants of the vehicle, marking an impressive decrease of over 16% from its original listing.
The aggressive price revision brings the starting price of the F-150 Lightning down to $49,995, a significant drop from its previous $59,974 tag. Even the premium Platinum Extended Range variant now begins at $91,995, shaving off just over $6,000 from its earlier price.
The rationale behind Ford’s bold decision stems from an expanded production capacity at the facility where the Lightning is manufactured, coupled with reduced raw material costs for batteries.
Adding a cherry on top, Ford is also offering a $1,000 bonus for customers opting for XLT, Lariat, or Platinum trims and customizing their vehicle using the brand’s official configurator. This incentive will be available for eligible customers through July 31st.