Munich, Germany – BMW has officially announced the end of production for the 6 Series Gran Turismo, marking a close to the 6 Series name in the German automaker’s lineup. The decision comes after years of declining sales for the executive-class model, which never quite captured the market since its launch in 2017.
A Struggle to Gain Traction
The BMW 6 Series Gran Turismo was an ambitious project that sought to combine luxury and performance. However, the sales figures have been consistently disappointing, especially in the German market.
In 2022, the 6 Series GT was sold in only 509 units across Germany, making it one of the weakest performers in BMW’s portfolio. The trend continued into 2023, with only 237 units delivered from January to June. Most of these sales were directed towards hoteliers and airport transportation companies, indicating a lack of broader appeal.
The End of an Era
With the cessation of the 6 Series Gran Turismo’s production, the 6 Series name is now completely absent from BMW’s offerings. This discontinuation marks an end to a production run that lasted six years and reflects the challenges faced by certain vehicle segments in an increasingly competitive market.
A BMW spokesperson confirmed the retirement of the 6 Series Gran Turismo, emphasizing that the decision was driven by the model’s underperformance.
As of now, BMW has no plans to introduce a successor for the 6 Series Gran Turismo. The automaker’s focus seems to be shifting towards other thriving segments and innovative technologies.
The discontinuation of the 6 Series Gran Turismo is a reminder of the unpredictable nature of the automotive market and the necessity for manufacturers to adapt to changing consumer preferences.
As BMW moves forward without the 6 Series, industry analysts and enthusiasts will be watching closely to see what new directions the Bavarian marque takes in its quest to remain a leader in the luxury automotive sector.
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